Coalition looks to expand mobility options, reduce congestion in Bay Area

Solutions include financial incentives for commuters to not drive alone

November 08, 2019
congestion management

The Bay Area Council in San Francisco is forming a new coalition of transportation companies focused on expanding a wide range of programs, services, and technologies aimed at reducing congestion on the region's roads and highways.

The Transportation Demand Management (TDM) Coalition will be comprised of companies that offer a variety of alternatives to the single occupancy automobile, from shuttles and ride-sharing to scooters and e-bikes, along with technologies that incentivize commuters not to drive alone.

A key component of the TDM Coalition will be promoting solutions that provide financial incentives for commuters to not drive alone or to leave their vehicle at home altogether. Hytch Rewards, a founding coalition member, developed a rewards platform that tracks and verifies when two or more people share rides.

The platform also measures the emissions reduction of shared rides as well as making all shared rides carbon neutral by purchasing carbon offsets on behalf of Hytch users. The council will work with Hytch and other coalition members to bring a host of TDM solutions to employers, transportation agencies, and local governments throughout the Bay Area.

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SOURCE: Metro Magazine

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